Opportunity AreaHow might we improve demand and access to essential maternal health medicines & supplies in Uganda??
The proposed title of your ideaYamba Mama
Please describe your idea.Yamba Mama improves birth outcomes and promote healthy families in Uganda through a mobile phone technology for the mothers.
What problem does your idea solve in the market?Problem of lack of information Pregnant women and mothers with newly born babies lack information about antenatal care and how to feed their babies with proper nutrition and food supplements. This can lead to complications during pregnancy and delivery reflecting the intimate link between newborn survival and the quality of maternal care.
Briefly explain how you identified the need or opportunityI’m a medical student and as I was doing my research at Mulago hospital about the causes of death of mothers while giving birth, it was during this time when I found out that most of them die because of lack of information to take care of their pregnancy in preparation of giving birth. Also those who have given birth lack information of how to properly take care of their new born babies i.e. nutrition and immunization.
Who are the beneficiaries of your solution and how will they benefit?Our primary target beneficiaries are pregnant women and mothers with new born babies. Using the power of mobile technology, we deliver lifesaving health information to pregnant women on their mobile phones. Such information ranges from antenatal care dates, immunization sessions reminders and vaccination schedules for the new born babies.
Why are you convinced your solution will solve the problem?Information is power. With information about antenatal care dates, immunization sessions and vaccination schedules for the new born babies, mothers will be in position to do these checks regularly hence reducing the number of deaths. To assure birth outcomes are positive ones, Yamba Mama makes certain that teens and women of childbearing ages are educated about, pregnancy and preconception issues. The importance of prenatal care is critical for better birth outcomes for the families of Uganda.
What other initiatives like yours exist out there? How will you differentiate your solution?Majority of tech solutions currently available that provide medical information are applications supported on smart phones, which rural mothers do not have or use the more expensive USSD technology. We have identified that gap in this field and decided to develop a solution that is supported on the most basic GSM mobile phone that majority of our rural mothers possess. This broadens our addressable target group and ensures we reach out to those mothers that are most affected by this problem.
What have you done up-to date to test your idea with potential users? What learnings do you have to share?During our customer discovery process we met with 30 pregnant women and new mothers in small groups from 5 hospitals. We learnt that what was common among them was their desire to be updated with medical information - possibly an idea that developed from their own engagements with their nurses and doctors. They suggested that if we identified a way to give them health information so that they don’t miss out on health check-ups and injections.
How will you financially sustain your business?YambaMama can generate income from revenue streams that include Registration and subscription fees for mothers, pregnant women and other stakeholders and commercialization of data obtained.
Please share a link to a 3 minute online video that best describes your idea and teamhttps://youtu.be/eR5Yj9Rq7KE
Please tell us about each founder and their roles on the team. How do you know your founders and how long have you worked together?Eunice Mwebaza, Founder & CEO. She is a Ugandan aged 21 years. She is a medical and public health informatics student having passion in maternal and infant related work with over 1-year experience of active engagement volunteering with rural mothers on how to reduce maternal and infant mortality. She is the Founder and CEO of YambaMama. Joshua Musasizi, Co-Founder He is a finance and banking professional with over 6 years’ experience in community rehabilitation work and info-graphics development. He has worked with village communities to keep children in school and ensure homesteads have access to clean water and observe sanitation to prevent communicable diseases. Joshua is the Country Director of Matendo International, a CBO that works with rural communities in Uganda to address ignorance, poverty and disease through sponsoring children to attain education, promoting primary healthcare and implementing safe water and sanitation campaigns.
Please tell us about other team members that are not cofounders.Francis Nsanga, Health Specialist. He has experience of over 10 years in development work, prevention and treatment, social marketing and knowledge management. Justine Balikuddembe, Public Relations Specialist. She is a human resources management professional with over 5 years’ experience.
Which members of your team will attend the program full-time?Eunice Mwebaza Joshua Musasizi