Opportunity AreaHow might we improve demand and access to essential maternal health medicines & supplies in Uganda??
The proposed title of your ideaantenatal and delivery at hire purchase.
Please describe your idea.We sell vouchers to pregnant women for access to antenatal and delivery services. These vouchers can be accessed at hire purchase with insta
What problem does your idea solve in the market?poverty, most women lack access to large sums of money at a single given moment, but given the opportunity, many can save small amounts slowly and do big things, hence the hire purchase model. insufficient motivation for midwives. deliveries are quite tiring, time consuming, and stressing psychologically, many midwives believe it's not fair to be paid the same as other health workers that do not endure such experiences, hence the monetary motivation with every single delivery.
Briefly explain how you identified the need or opportunityI am a health professional. Once, a woman was brought to our health unit unconscious because she had fainted due to hunger. After reviving her, I interacted with her and told her about our antenatal and delivery services. she was interested but could not afford the bills, she then suggested if she could pay in installments, I had never heard about hospital bills paid in installments but agreed to it anyway. by the time she delivered, she had deposited even more than her procedure would require yet she was not rich in anyway. After discharging her, we gave her the balance from her deposits and she tipped the midwife, this made the midwife quite so happy even when the tip was actually not big.
Who are the beneficiaries of your solution and how will they benefit?beneficiaries are pregnant women who don't have large sums of money and they will benefit by paying small amounts of installments that are much easier beneficiaries are midwives that will be able to collect a "tip" from every single delivery that they conduct.
Why are you convinced your solution will solve the problem?Most Ugandans cannot afford land but given the opportunity to pay with hire purchase, many buy land. If people can pay for land this way, why would they fail to pay for health? when a person a person expects a tip from a customer, they would work extra hard to please and satisfy the customer. so the midwives are expected to work just as hard in anticipation of the "tip."
What other initiatives like yours exist out there? How will you differentiate your solution?There is an initiative called "healthy baby" that is conducted by Mariestopes Uganda. It provides vouchers to pregnant mothers in eastern uganda. Our initiative is different because it calls for client participation when they pay some money thereby owning the initiative. This means that there is a much lower rate of drop out from the plan before delivery as opposed to "healthy baby" where the mothers have nothing to loose so can drop out whenever they feel like.
What have you done up-to date to test your idea with potential users? What learnings do you have to share?We have offered hire purchase policies to pregnant mothers and they have appreciated it
How will you financially sustain your business?We expect to make a small profit on the sale of vouchers to sustain the project.
Please share a link to a 3 minute online video that best describes your idea and teamN/A
Please tell us about each founder and their roles on the team. How do you know your founders and how long have you worked together?Tendo Solomon is a medical clinical officer and a social worker in matugga wakiso district. He is the chair person of matugga lwadda Christian youth fellowship and is a household name in the matugga area. Akullo Brenda is a social worker working in the areas of gombe division, nansana municipality. she is a peer educator with the "link up" project and has a lot of experience in working with women groups as she has educated many "brac uganda" women focus groups.
Please tell us about other team members that are not cofounders.Nalwoga Angela is the administrative assistant with the project. Nalusiba Joy is an enrolled midwife and an assistant with the project.
Which members of your team will attend the program full-time?Tendo Solomon, Akullo Brenda, Nalwoga Angella