Opportunity AreaHow might we improve demand and access to essential maternal health medicines & supplies in Uganda??
The proposed title of your ideaSafe Baby Birth project
Please describe your idea.Expecting mothers at fish landing.offering affordable antenatal care, HIV testing, maama kits through social marketing.
What problem does your idea solve in the market?Solve problem of no access to affordable and contextually relevant diagnostic and health supplies by making medical care accessible and delivering needed health products at the doors steps of expecting mothers especially maama kits, educating expecting mothers on value to delivery in health centers, saving, hygiene and family planing all these education will be done at the door steps of expecting mothers hence increasing safe baby birth in hospital and reducing miscarriage, unsafe birth which cause newborn or mother death with great access to affordable medical care and health products.
Briefly explain how you identified the need or opportunityI identified the need when we conducted simple research focusing on identify if expecting mothers attend antenatal services, have knowledge on family planning, maama kit use, hygiene and saving. The research showed that most did not know especially those at the fishing landing site and few who knew do not have proper access leading to opportunity identification.
Who are the beneficiaries of your solution and how will they benefit?My solutions are targeting expecting mothers living in the rural areas of bukabooli and kyegandala sub-counties who can at least earn six thousand shillings (6000/=) in three weeks. This will make them able to access affordable medical care and health supplies due to reduced expenditures on airtime and hair prating for medical care and all services and products will be accessed through social marketing approach which will need expecting mother to buy Safe Birth Voucher.
Why are you convinced your solution will solve the problem?Social marketing Approach will bring the products to the door steps of the expecting mothers, which will increase demand because most of them are will to consume these health products but the high transport cost to reach Iganga district to buy maama kit is equal to maama kit cost so Village Health Promoters will carry health products to the door steps of the expecting mothers hence expecting mothers turning transport cost in to purchasing power of health
What other initiatives like yours exist out there? How will you differentiate your solution?There is no such initiative in my area but my potential partners are Kyegandala Health center IV, St Luka clinic and health workers
What have you done up-to date to test your idea with potential users? What learnings do you have to share?Potential users are too willing to access health products and services but the hindrances are high transport costs to access even maama kit Iganga district, limited awareness on the maternal health and family planning, this was learnt during simple research we conducted mainly at fish landing site
How will you financially sustain your business?To sustain the business we are to charge service fee of 3500uganda shillings in addition all the health products to be accessed will be cheap but not free products like maama kits and baby soya which will be sold at affordable price.
Please share a link to a 3 minute online video that best describes your idea and teamhttps://youtu.be/-67RKWA7DVY
Please tell us about each founder and their roles on the team. How do you know your founders and how long have you worked together?Kipula Alex has degree in Development Studies, Certificate in Computer Applications, certificate in Youth Technical Training, Certificate in Leadership, Certificate in Community Mapping, Certificate in Entrepreneurship and have been trained in HIV/AIDS Counseling, Project Management At united African Orphans and Widows foundation handle maternal health project, at ART he has managed Youth Health Advocacy Byakika Quinto has Diploma in Business Studies and certificate in Computer Applications. He will manage the project finance. Ngobe Steven has certificate in laboratory Technology and Diploma in Guidance and Counseling. He worked at Reproductive Health Uganda (RHU) as HIV/AIDS outreach coordinator, he will have role of providing psychosocial support to expecting mothers. Kabega Charles has degree in Human Resource Management and he will have role of managing capital human resource Kyabanabwa Victoria has Uganda certificate in education, she has great passion for a girl child
Please tell us about other team members that are not cofounders.Manake Constance, sensitizing value of medical care and managing Village Health Promoters (VHP), Namugose Anne, co-work with Manake Constance , Musobya Emma co-work with Byakika Quinto in managing project finanace, Iwumbwe Julius, role of running field activities , Musobya Draman advise on referrals
Which members of your team will attend the program full-time?kipula Alex, Byakika Quito, Manake Constance and Iwumbwe Julius