Opportunity AreaHow might we improve demand and access to essential maternal health medicines & supplies in Uganda??
The proposed title of your ideaMobile Initiative to Reach Rural and Urban Mothers (MIRRUM)
Please describe your idea.Mirrum app does track menstrual cycle, family planning, gynecology consult, health centre location, digital ANC card & make appointements
What problem does your idea solve in the market?In Uganda, the maternal mortality radio (MMR) is 343 per 100,000 live births. Achieveing the SDG targets in Uganda is challenging because of many barriers to accessing health care as reflected in institutional delivery rate which remains low as 58% (UDHS 2011). Barriers to accessing maternal health care services in Uganda include accessibility to health care services/workers (application focus area). With 1 in 4 adolecents aged 15-19 yrs already mothers and these girls have a 5 times risk of pregnancy complications, this app will identify these mothers and advise them accordingly.
Briefly explain how you identified the need or opportunitywe were inspired by our medical rotation in obstetrics and gynecology where we saw that many clients we worked on; lacked knowledge of last menstrual period before getting pregnant, some had lost their ANC cards, also some women didn't make it for appointments in time because they didn't know where to get the services from. also some women came with diseases in their late stages because of delay in diagnosis. all these were problems that were preventable.
Who are the beneficiaries of your solution and how will they benefit?The app is to be used by women of reproductive age (15-49 Yrs) with a daily income of more than 5000 UGX and having access to a smart phone. Clients will be able to locate health service providers, health knowledge about their health and the baby. These daily pop up messages will also advise mothers about their health depending on factors like age of the mother.
Why are you convinced your solution will solve the problem?Beneficiaries are women of reproductive age, its also know that many women also have access to smart phones. Information information provided by the app will be usefull in better decisions health seeking behavior. Even after they get pregnant they will know where to go for which specific services as advised by the app, in so doing the maternal mortality due to poor ANC service access will be reduced and eliminated in the long run. It will also identify high risk mothers thus preventing death
What other initiatives like yours exist out there? How will you differentiate your solution?Most of the apps done like maymay, pregnancy to parenting, giftedMom, Zero mothers die, Safe delivery and MAMA all work to educate pregnant mother about the pregnancy and their outcomes including child health only among pregnant mothers. Some applications like Ovia fetility and Clue do only menstral cycles tracking and fertility tracking. We think knowledge should be provided to all women of reproductive age so as to prepare them for the future. We also further thought of digitalizing the ANC card which will improve record management and also create more demand for ANC services
What have you done up-to date to test your idea with potential users? What learnings do you have to share?We have been able to sample 70 users and 10 service providers in Gulu, Even with the preliminary finding all the users were willing to use the application. Some of the concerns where about listing a center that doesn’t have health workers at every one moment.
How will you financially sustain your business?REVENUE STREAMS:; Paid premium services like diagnostics will be 7000 Ugx shillings per X-ray, ct scan, or MRI analysis. Talk to the doctor will be 10,000 Ugx shillings only per session. Advertising health centers and applications; we shall have three packages of customers premium silver an ordinary paying 400,000 Ugx, 250,000 Ugx and 100,000 Ugx respectively per month. Subscription fee for the health centers, we shall have three package premium silver and ordinary paying 100,000 UGgx, 70,000 Ugx, 50,000 Ugx per quota. We estimate to have 1200 subsribers by the end of the first year. COST STRUCTURE Costs to be incurred during the course; App development costs 20,000,000 UgX App server build up and maintance for first year 10,258,536 UgX App marketing (tours, tear drops, banners) 47,560,870 Ugx Infrastructure 15,000,000 UgX
Please share a link to a 3 minute online video that best describes your idea and teamhttps://youtu.be/Zjn9U3O_Juw
Please tell us about each founder and their roles on the team. How do you know your founders and how long have you worked together?1) Mr Tumwine Conrad, 5th Year Student, Co founder and Head of Development, Experience in project development and public health. 2) Mr Kasibante John, 5th Year Student, Co-Founder Head of production, Experience in reproductive health with vast trainings 3)Miss Tigist Mulat, 1st year medical student, Head of Marketing and Publicity. has vast knowledge in marketing and resource distribution. 4)Mr Okot Ernest, Bachelors Degree in ICT, Gulu University, Website and application developer has previously worked with UBOS and private consultant of airtel and other entities.
Please tell us about other team members that are not cofounders.Mr. Mupeyi Geofrey, Head Publicly division with very good knowledge in publicity and Marketing with Trustex Holding LTD. Studied Bachelor of Business Administration (Marketing).
Which members of your team will attend the program full-time?Mr Tumwine Conrad Mr Kasibante John Miss Tigist Mulat Mr Mupeyi Geofrey